If you want to get organic visitors and bring your website to the top ranked pages of search engine, digital marketing has the ultimate solution for you- Search Engine Optimization.

Search engine optimization is the process of upping the quantity of a website traffic by increasing its visibility and quality to internet users of a web search engine.

SEO is an ongoing process and takes time and patience to achieve results as it has to get acknowledged by search engines.

 

What is On-Page SEO?

 

On-Page Search Engine Optimization is the process of optimizing the content of your website for search. It includes structural modifications for indexing, technical codes and content optimization. 

 

 What is Off-Page SEO?

 

Off-Page Search Engine Optimization is the process of promoting your website from external web sources.  It includes search engine and directory submissions, improving the quality of inbound links and link development.

Ideally both processes are implemented in SEO practices for efficient search engine performance.

To understand the whole concept of these SEO strategies, we should know what they are, what are their features and how do they differ from one another.

On-Page SEO

Off-Page SEO

Title tag

The title tag exists in the head section of each webpage and appears as the clickable link in the search engine result pages. It provide a basic initial idea of what the webpage is about.

Though the title tag has little impact on organic rankings, it can evidently affect your SEO results if not optimized and rectified for any error in writing. Avoid misspelled, duplicated and misleading titles.

Meta description

Meta tags provide information about description of the webpage. They show in the SERPs right underneath the title of the page.

Again optimization is necessary for keywords in the meta description. Google needs to be informed what would be in the corresponding pages. The descriptions should be precise and relevant.

Optimization ensures better click through rate, better Google acknowledgement and improved user engagement.

 

Header tags

Header tags are HTML elements (H1, H2, H3, H4, H5, H6) which determine headings and subheadings for each content and distinguish them from other texts, such as paragraph texts. They provide keyword enriched context of your content for the search engines.

They make your content easy to comprehend by users, thus increasing click through rate. They are essential for better search ranking.

Webpage URL

URL describes the content of the page.

Your webpage URL includes relevant keywords based on the content of your webpage.

It should be sufficient and not too long and embedded with numbers, it will only confuse the users.

Internal Linking

Internal linking is the process of connecting to other web pages of your website. Linking internally to other web pages on your website is useful both for visitors and search engines.

 

Optimum Keyword Density

Optimize your keyword density for long tail and short tail keywords.

Higher keyword density of your website gets penalised by Google, so keep your keyword density optimum and topic relevant.

 

Image Alt Tags

Image Alt tags is basically useful for the image SEO on your website. It gives information to the SERPs about the context of the images.

Keywords may or may not be inserted with Alt images but descriptive titles and Alt texts are imperative.

Social media engagement

Social media presence enables business growth and more back links. To promote your website online, interact with people on social media channels. The more the better. 

 

Blogging

Blogging on your site as well as guest blogging on other authorized sites enable more outreaching.

Make sure not to include too many links and minimize no. of guest blogging on the same site.

 

Quality backlinks

Building off page backlinks is one of the most effective Off-Page SEO processes. But it has to be taken into account to build trust with influential content creators who will provide quality backlinks directed to you.

Bookmarking

Social bookmarking sites such as reddit.com are the best platforms for promoting your website which drives high traffic to your website. 

 

Image Sharing

Photos submitted on popular image submission sites such as Instagram.com helps building site rankings on massive scale. Visual content is more appealing to the mass, this must be it.

Video submission

Video submission to popular sites such as YouTube.com gets more no. of quality back links.

Insert proper title, description, tags and reference links in submitted videos.

 

Press Releases

Giving information through press releases is the most conventional SEO method. It brings the ranking of your website to top business sites.

Document Sharing

Share information about your website on document sharing websites such as, GoogleDocs.

Create impressive documents with quality content related to your website or business. 

Article submission

Submit your articles along with your website links in popular submission directory sites such as, brighthub.com.

Make your content unique and of good quality.

Important components of On-Page and Off-Page SEO

A brief overview of how they play important roles in improving search engine ranking

On-Page SEO

Off-Page SEO

Proper Title tags

Proper header

Alt Tags with targeted keywords

Image Alt tags

URL structure   

Meta Description Tag

Optimum keyword density

Quality content

Proper internal linking

Impressive social media engagement 

Quality Link Building 

Blogging from alternate sources 

Social book marking     

Document sharing

 Article submission

Forum Postings

 Image, video sharing

 Press release

Each SEO process has its own share of responsibility for bringing the website on top search result pages.

Although, On-Page Search Engine Optimization has greater roles and is thus considered to be the back bone of SEO strategies. But we certainly can’t deny the significance of Off-Page SEO process in the overall making of a successful digital marketing campaign. It takes both to validate an efficient SEO strategy.