Search Engine Optimization is one of the most essential aspects of digital marketing.
Search Engine Optimization is a digital marketing process which increases a particular website’s SERP (Search Engine Results Page) visibility and promotes it through advertising and optimization. It is an important strategy of using online tools that you can utilize in your website to bring your web pages’ ranks higher in search engine results. It helps giving your website greater exposure to your targeted audience that can potentially convert into permanent customers.
SEO has a broad spectrum of digital marketing processes such as Search Engine Marketing, Pay Per Click (PPC) campaigns, social advertisements, branding, content marketing and advertisements.
For achieving high organic search results in prominent search engines, a balanced combination of optimizing factors is required for both On-Page and Off-Page SEO strategies.
First and Foremost,
Let’s Understand – What is On-Page
and Off-Page SEO?
From the very title, On-Page SEO means to undergo SEO practices right there on your own website, such as title writing, inserting keywords, meta descriptions, Alt images, etc; whereas Off-Page SEO includes SEO practices that happen outside your website, such as backlinks from another sites.
Quite simple isn’t it, although it is much laborious process than it seems.
Both practices serves the same purpose with different attributes –
To acquire top positions in SERPs!
Features of On-Page and Off-Page SEO
Title Tag optimization
Meta Tags Optimization
Header Tag Optimization
Image & Alt Tag Optimization
Canonical Issue Resolving
404 Error Optimization
How to Do internal Linking
txt File Creation & Submission
Site Loading Optimization
Fixing Broken links
Long Tail Keyword Analysis
How to do keyword research with tools
Sitemap Creation And submission(XML, HTML, Text)
Forum Posting, Image Submission
Press Release Submission
Blog Posting, Article submission
Blog commenting, Classified posting
Search engine submission
Social Bookmarking, RSS Feeds
Link Building and Exchanging
Crawl Budget optimization
Local Listing, Infographic Submission
To increase domain authority & page authority
Profile Link Creation
Optimizing according to Search Engine Algorithm
Google Panda, Google Penguin
EMD, Hummingbird, Caffeine, Payday, Pirate, Pigeon and Top Heavy Updates
There has been noticeable inclination towards Off-Page SEO techniques over last few years, which majorly includes links, backlinks building techniques.
But if you deny the importance of On-Page SEO- the basic fundamental SEO technique, you might end up getting half-cooked results, not favourable, trust me!
Therefore, On-Page optimization should be given enough credit as a favourable digital marketing strategy!
Why Should you give
On-Page SEO such Importance?
On-page SEO majorly includes optimization of internal elements of your web pages to make them search engine friendly.
On-page SEO increases your website’s visibility
It helps search engines, like Google to understand the content and context of your website.
It helps to identify whether your content holds relevancy with respect to a visitor’s search results.
Efficient management of your On-Page SEO is a vital marketing strategy since it sort of gives identity to your website and make it acknowledged by search engines.
Let’s take a look at the fundamental On-Page SEO factors you need to focus on:
(i) Technical expertise and quality aspects
(ii) Content auditing of On-Page SEO
(iii) Responsiveness and maximum user engagement
(A) Technical Expertise and Quality Aspects
The ultimate goal of On-Page SEO practices is to provide quality and relevant content which will be analysed by Google for site ranking. It all depends on the structure of technical aspects of a website formation. If your SEO codes promise quality, Google will acknowledge that and raise up your ranking on the search results.
Technical elements of On-Page SEO:
The title tag exists in the head section of each webpage and appears as the clickable link in the search engine result pages. It provide a basic initial idea of what the webpage is about.
Though the title tag has little impact on organic rankings, it can evidently affect your SEO results if not optimized and rectified for any error in writing. Avoid misspelled, duplicated and misleading titles.
Meta tags provide information about description of the webpage. They show in the SERPs right underneath the title of the page.
Again optimization is necessary for keywords in the meta description. Google needs to be informed what would be in the corresponding pages. The descriptions should be precise and relevant.
Optimization ensures better click through rate, better Google acknowledgement and improved user engagement.
Header tags are HTML elements (H1, H2, H3, H4, H5, H6) which determine headings and subheadings for each content and distinguish them from other texts, such as paragraph texts. They provide keyword enriched context of your content for the search engines.
Though not having a direct impact, header tags can indirectly affect your rankings. They make your content easy to comprehend by users, thus increasing click through rate. They are essential for better search ranking.
Come up with compelling and impressive titles for your content.
Image Alt tags is basically useful for the image SEO on your website. It gives information to the SERPs about the context of the images. Keywords may or may not be inserted with Alt images but descriptive titles and Alt texts are imperative.
Images make your webpage more appealing and less boring, but they are required to meet certain standards.
An impressive image with too heavy dimensions can cause trouble. They will make the site slow and ultimately lose the interest of the user.
Optimization will take care of all that and is a vital step for good SEO practice, promising better user experience and better ranking on Google Image search results.
Site Structure Elements
Structure of related data, URL and internal linking are important aspects for better SEO.
- Structured data is added for organizing your website’s source code to be easily processed by Google.
- Internal linking is the process of connectingto other web pages of your website. Linking internally to other web pages on your website is useful both for visitors and search engines.
- Your webpage URLincludes relevant keywords based on the content of your webpage.
Each element is essential for increasing visibility and ease of access.
(B) Content Auditing of On-Page SEO
People visit your website looking for information of their interest. That information might and might not be there in your website. Even if it is there, users find it useful if it’s accurate, relevant and more engaging.
Content is the core of everey SEO practice. Content with quality, relevant keywords, ease of processing and substantial information is acknowledged by Google and it is one of the main reasons of gaining top ranks on search engines.
Content should be SEO and user friendly, that is the main motive.
Following steps should be noted:
- Keywords should be thoroughly researched.
- Competitor analysis is a healthy practice in content optimization. Observe the ranking ofyour competitors and the way they have presented their content.
- Optimize your keyword densityfor long tail and short tail keywords.
- Create SEO and user friendlycontent.
- Incorporate engaging interactive elements such as visual images in yourweb page.
- Createorganized and well structured content with proper headings & subheadings.
- Create high converting call to action means throughoutyour page.
Content auditing is an important step that should not be neglected. Only writing good stuff is not sufficient. Content audits can efficiently facilitate your SEO strategy if done on a regular basis.
Auditing your content is beneficial in many ways:
- To keep a checkwhether your web content is successfully achieving its goals.
- To evaluate whether you are gaining ROIdue to your content.
- Fresh information is a plus point. You need to keep updating your content for sustainable results.
- To check the accuracy and relevancy of your content.
- To sort out the better performing content materials and making necessary improvements to those not doing well.
(C) Responsiveness and Maximum User Engagement
User experience is and should be the top most priority. Users should be able to understand the content on your website and find what they came to look for.
They should have easy and quick access, proper directions to know where to click and go through each page of your web site. Lesser the effort they have to make, more would be the visits and possibly more conversions.
It is encouraged to create an appealing website with eye catching features, but it is crucial to take care of user’s response to the website.
Your content is for your audience in the first place. If they find it complicated and difficult to access, then your beautifully made website loses its purpose.
Your top priority should be to make it user friendly. You need to make sure that the users will not bail on your site and keep viewing your content, maintain prolonged interaction and keep revisiting the website for more content.
For this, you should:
- Increase user engagement with easy to understand content.
- Manage your website speed.
- Facilitate user experience.
- Make your content device friendly, both on desktop and mobile Apps. Nowadays people prefer to view content on their mobile phones. Modify your content as per the device specifications for uninterrupted user engagement.
- Minimize loading time for each page.
- Optimize content and website features.
Retaining engaged users is far more laborious than getting new ones. But with proper strategy and previously discussed tips, managing your viewers will not be that big of a deal.
Long story short, On-Page SEO practices are undeniably crucial component of a well planned digital marketing strategy, that really works on so many levels for getting your brand the well deserved recognition and top ranking positions on search engine results.
Gratis Soft Solutions is a leading digital marketing company based in Zirakpur with innovative and result driven SEO Strategies. We offer quality On-Page Search Engine Optimization services with proven results.
Get in touch with us for efficient and productive online promotion of your business.
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